release.show

The problem

Each release needs a changelog entry, a video, a post and an email, and the last three are rarely made.

What it does

release.show is designed to turn your GitHub releases into 30 to 90 second branded videos, ready to post.

How it works

1. Each release becomes a short branded, captioned video
2. The same release also becomes an AI-avatar presenter video, a blog post, an in-app release widget, social posts and an email digest
3. Every project gets a public channel page at release.show/<project>

TodayEarly access is a waitlist at release.show. The product has not launched.

Aims

Autonomous operation

Release announcements are the automation target. Once a project connects GitHub, nobody has to write them: a merged pull request, a published release or a change to the site is picked up on its own, and the video, blog post, release widget, social posts and email digest follow from it.

Intelligence

Models read what changed in the code and on the site and write the story of the release: the script, the captions, the blog post and the social copy, in the project’s own brand. An AI-avatar presenter can front the video. Detecting changes and rendering the output are plain code.

Growth

Developer-led: every release video is ready to post to X, LinkedIn or YouTube, and every project gets a public channel page at release.show/<project>. An early-access waitlist first. Growth is projects publishing through it, counted from the first project that is not a pilot.